The Role of Websites as Marketing Communication Media for Digital Startup Businesses in Companies Brainly
DOI:
https://doi.org/10.61166/interkoneksi.v1i1.1Keywords:
Digital Startup, Brainly, Marketing Communication, Digital MarketingAbstract
The use of information and communication technology is now constantly evolving and diversifying to suit the activities of modern and sophisticated humans. Website is one of the most popular media for promotion today. Website has unlimited reach of time and space. To obtain a website as an effective medium for conveying information, a certain strategy is needed so that the website promotion activities carried out achieve optimal results. One of the companies that uses a website as a digital marketing medium is Brainly, which focuses on its feature, namely “question and answer”. This study aims to find out how to use a website as a marketing communication medium with a case study on the Brainly website. This study uses descriptive research methods. Data obtained from documentation studies of the appearance of the Brainly website. The results of this study are in marketing media through the website showing that Brainly has six aspects of The 7C Framework, namely the aspects of context, content, community, communication, connection, and commerce.
Downloads
References
Arafat, M. (2017). Analisis dan Perancangan Website Sebagai Sarana Informasi Pada Lembaga Bahasa Kewirausahaan Dan Komputer AKMI BATURAJA Menggunakan PHP dan MySQL. Jurnal Ilmiah MATRIK, 19(1), 1–10.
Ayuningtyas, D. (2013). Evaluasi Penerapan Biaya Standar Sebagai Alat Perencanaan dan Pengendalian Biaya Produksi Pada Harian Tribun Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(4).
Baskoro, P. P. (2013). Analisis Penetapan Tingkat Marjin Akad Pembiayaan Murabahah: Studi Kasus pada Baitul Maal wa Tamwil Ahmad Yani Malang Baskoro Perdana Putra.
Diklat, M., Andri ST, U. A., & Widyaiswara Ahli Muda, M. (t.t.). MATERI PELENGKAP MODUL (BAHAN AJAR) DIKLAT FUNGSIONAL PRANATA KOMPUTER TINGKAT AHLI PENGENALAN TEKNOLOGI INFORMASI Disusun oleh. Merni Patulak, I., Teknologi Pertanian, J., & Pertanian Negeri Samarinda, P. (2021).
Peluang Bisnis Tanaman Hias Aglonema di Samarinda Melalui Komunikasi Digital Aglonema Ornamental Plants Business Opportunity in Samarinda Through Digital Communication. 17(01).
Purnia, D. S., Muhajir, H., Adiwisastra, M. F., & Supriadi, D. (2020). Pengukuran Kesenjangan Digital Menggunakan Metode Deskriptif Berbasis Website. Jurnal Sains Dan Manajemen, 8(2).
Putu, I., Permana, H., Ni, D., Ayu, K., & Pratiwi, N. (2021). Penggunaan Media Sosial Instagram Sebagai Media Pemasaran Bisnis Kuliner pada Komunitas Online @deliciousbali. Dalam JUST-BEST: Journal of Sustainable Business and Management (Vol. 1, Issue 1). doi. https://globalresearcher.net/index.php/justbest/index
Billy, M. (2020). The influence of dynamic organizations and the application of digital innovations to educational institutions in the world during the COVID-19 pandemic. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3588233
Sondakh, R. A., Erawan, E., & Wibowo, S. E. (2019). Pemanfaatan Media Sosial Instagram Pada Akun@ Geprekexpress Dalam Mempromosikan Restoran Geprek Express (Vol. 7, Issue 1). Onilne. http://www.SimplyMeasured.com
Sulianta, F. (2022). ANALISIS REAKSI IKLAN GILLETTE ‘THE BEST MEN CAN BE’PADA QUORA MENGGUNAKAN NETNOGRAFI (Versi Berbahasa Indonesia).
Warouw, D. M., Surentu, Y. Z., & Rembang, M. (2020). Pentingnya Website Sebagai Media Informasi Destinasi Wisata Di Dinas Kebudayaan Dan Pariwisata Kabupaten Minahasa. Acta Diurna Komunikasi, 2(4).
Gunawan, Z. (2014). Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) dalam Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 3(1), 71–78.
Choi, E., Borkowski, M., Zakoian, J., Sagan, K., Scholla, K., Ponti, C., Labedz, M., & Bielski, M. (2015). Utilizing content moderators to investigate critical factors for assessing the quality of answers on brainly, social learning Q&A platform for students: A pilot study. Proceedings of the Association for Information Science and Technology, 52(1), 1–4. https://doi.org/10.1002/pra2.2015.145052010069
Hikmah, N. (2017). Efektivitas media pembelajaran Edmodo terhadap minat belajar dan hasil belajar siswa pada materi fisika kelas XI IPA SMAN 1 Tanete Rilau [Universitas Islam Negeri Alauddin Makassar]. http://repositori.uin-alauddin.ac.id/4504
Kartika, H. (2014). Pembelajaran matematika berbantuan software MATLAB sebagai upaya meningkatkan kemampuan komunikasi matematis dan minat belajar siswa SMA. Jurnal Pendidikan Unsika, 2(1), 21–33. https://journal.unsika.ac.id/index.php
