https://interkoneksi.my.id/index.php/i/issue/feed Interkoneksi: Journal of Computer Science and Digital Business 2024-06-18T13:41:16+00:00 Siti Rokhmah penerbithellowpustaka@gmail.com Open Journal Systems <p><strong>Interkoneksi: Journal of Computer Science and Digital Business</strong> is peer-reviewed journal published by Hellow Pustaka Publisher. The journal is aimed to publish research contributing to the development of theory, practice, and policy making in Computer Science and Digital Business. It therefore intends to create an interface between academic research and its practical application. The journal welcomes theoretical; technical; and applied articles that draw on all areas of Computer Science and Digital Business.</p> https://interkoneksi.my.id/index.php/i/article/view/19 The Role of Management Information Systems in Human Resources Management in the Bengkalis Regency Education Office 2024-06-09T01:32:06+00:00 Alya Yunita yunitaaalya632@gmail.com Siti Murasih sitimurasih822@gmail.com Muhammad Haiqal michael.s5000l@gmail.com Titin Sumarni titinijal@gmail.com <p>This research aims to examine the role of Management Information Systems (SIM) in Human Resources (HR) management at the Bengkalis Regency Education Office, particularly in improving operational efficiency and effectiveness, data accuracy, and supporting decision making. The research method used was qualitative, with data collection through in-depth interviews with service employees and literature review. The research results show that the implementation of SIM has had a significant positive impact, including ease of HR administration, increased accuracy and reliability of data, as well as increased transparency and accountability. However, challenges such as resistance to change, training needs, and technical support remain. However, the benefits obtained from SIM are far greater than the challenges faced. This research recommends increasing training and technical support as well as regular system maintenance to ensure optimal use of SIM. In this way, SIM can continue to support improving the quality of education services in Bengkalis Regency.</p> 2024-06-09T00:00:00+00:00 Copyright (c) 2024 Interkoneksi: Journal of Computer Science and Digital Business https://interkoneksi.my.id/index.php/i/article/view/22 Unraveling Complexity: The Role of Hardware and Software in Building a Resilient Management Information System at SMKN 1 Bengkalis 2024-06-10T04:37:23+00:00 Nopita nopita@gmail.com Nur Atika nuratika.05092022@gmail.com Siti Hardianti yansitihardianti@gmail.com Titin Sumarni titinijal@gmail.com <p>The development of management information systems has changed the way decisions are made at various managerial levels. Information technology, especially the internet, allows easy access to relevant data and powerful analytical tools, enabling managers to make better and faster decisions, increasing efficiency and productivity in organizational operations. The computer as the main tool in the information system has two main components, namely hardware and software. Computer hardware, such as the mouse, keyboard, and CPU, are the physical parts that enable data processing, while the software provides the processes to complete these tasks. The operating system, as the main software on a computer, connects hardware and other software, ensuring that various applications can run smoothly and use computer resources efficiently. In building a robust management information system, proper integration between hardware and software is essential. The synergy between the two ensures that the resulting product can run well and meet user needs and project specifications. Some management information system applications that utilize both hardware and software include ERP, SCM, TPS, OAS, KWS, IMS, DSS, ES, GDSS, CSCWS, and ESS. By understanding the role and relationship between hardware and software in management information systems, organizations can build a resilient IT infrastructure that supports their operational success.</p> 2024-06-10T00:00:00+00:00 Copyright (c) 2024 Interkoneksi: Journal of Computer Science and Digital Business https://interkoneksi.my.id/index.php/i/article/view/23 Analysis of The Implementation of E-ATAN in Improving Academic Performance at STAIN Bengkalis 2024-06-11T10:41:12+00:00 Daffa Azura Nurrafina daffaazuranurrafina@gmail.com Puspasari puspaa131103@gmail.com Danial Akmal danialakmal031024@gmail.com Titin Sumarni titinijal@gmail.com <p>The aim of this research is to improve academic performance at STAIN Bengkalis through the use of E-atan. This research uses a qualitative approach that collects data through interviews. The research subjects were students, teachers and administrative employees who were directly involved in using E-atan. The research results show that the use of E-atan has improved various aspects of academic performance. This includes easier academic administration, easier access to academic information, and better interaction between teachers and students. However, the research also uncovered several issues, such as the need for additional user training and improved technology infrastructure. Overall, the results show that E-atan has enormous potential to help improve the academic performance of STAIN Bengkalis if used and managed well.</p> 2024-06-11T00:00:00+00:00 Copyright (c) 2024 Interkoneksi: Journal of Computer Science and Digital Business https://interkoneksi.my.id/index.php/i/article/view/17 Digital Marketing Strategy to Increase MSME Sales in the Digital Age 2024-06-18T13:41:16+00:00 Kusnadi Adikusnadi7874@gmail.com <p>Digital marketing is a marketing strategy that uses digital platforms and channels to promote a product, service or brand. In the modern business world, digital marketing has become an integral component in marketing efforts because it utilizes digital technology and the internet. This study aims to determine the effect of digital marketing on sales, marketing strategies, and obstacles in implementing digital marketing in MSME players using descriptive qualitative research methods. The results of this study discuss the importance of digital marketing strategies in increasing sales of MSMEs, with a focus on Es Dawet Wong Ndeso in Sleman, Yogyakarta. Digital marketing utilizes digital platforms, tools, and analytics techniques to effectively reach target audiences. The internet is becoming a powerful, affordable, and effective online digital marketing hub. Digital marketing expands sales share and presents various methods to sell, advertise, and display products. The implementation of digital marketing has a significant impact on MSME sales, but is faced with several obstacles such as limited understanding, online fraud, fierce competition, unstable internet connections, problems with suppliers, and increased product delivery time to consumers. Therefore, MSME players need to pay attention to digital marketing strategies and overcome the obstacles that arise. The decision to use digital marketing as a business strategy needs to be adjusted to the specifications of the company being adopted to ensure the suitability of strategy implementation.</p> 2024-07-19T00:00:00+00:00 Copyright (c) 2024 Interkoneksi: Journal of Computer Science and Digital Business https://interkoneksi.my.id/index.php/i/article/view/16 The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee 2024-06-18T13:37:59+00:00 Alya cahyani alyac7045@gmail.com Rima Hafidz Ramadhani rimahafidz971@gmail.com Rizaludin abiaisyah@gmail.com Ahmad Nuh nuh.works@gmail.com <p>Online shopping presents a different environment, atmosphere and experience compared to offline shopping because of the convenience provided when transacting at any location via the internet from a web browser or mobile application etc. This study aims to understand the influence of corporate responsibility, consumer trust, and consumer loyalty on repurchase interest in shopping applications in the digital era. This research involved 138 respondents who were active users of online shopping applications on the application (shoppee). The method used is quantitative using an online survey with a questionnaire designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase interest. The collected data is then analyzed using appropriate statistical techniques to determine the relationship between these variables. The research method used is quantitative by means of an online survey, with an instrument in the form of a questionnaire that has been specifically designed to measure research variables. This questionnaire includes items designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase intention. The data analysis carried out shows that responsibility, consumer trust and consumer loyalty have a positive effect on repurchase interest in the Shoppee application. These results indicate that shoppee applications that demonstrate high responsibility, build strong trust with their consumers, and are able to maintain consumer loyalty, tend to have consumers with higher repurchase interest. The results of this research provide important insights for shoppee applications operating in the digital era. By understanding the factors that influence repurchase interest, online shopping applications, namely shops, can design and implement more effective strategies to increase customer retention and long-term profitability.</p> 2024-08-10T00:00:00+00:00 Copyright (c) 2024 Interkoneksi: Journal of Computer Science and Digital Business