Interkoneksi: Journal of Computer Science and Digital Business

Implementasi E-Commerce Untuk Mendukung Perekonomian Masyarakat Lokal Di Desa Selatbaru

2024-12-10T08:22:56+00:00

The increasingly rapid development of technology and information currently requires people to become familiar with and always be in touch with the internet. The internet, which was previously considered a pseudo technological sophistication, has now transformed into a real world that has succeeded in creating a new lifestyle for modern humans, starting from cellphones, netbooks, laptops and various other gadgets. The existence of MSMEs in Selatbaru Village, which is located in Bantan District, Bengkalis Regency, is very developed when compared to other villages in Bengkalis Regency. However, these MSMEs have not yet used e-commerce. The type of research used in this research is using a qualitative descriptive type, namely research in the form of words, images and not numbers in collecting data with the aim of describing events obtained based on data in the field. The factor that most influences MSMEs in Selatbaru Village in utilizing e-commerce is that it can facilitate product promotion and marketing. Without continuous promotion and marketing of products, their business will be eroded in increasingly tight business competition. Apart from that, MSME players also realize that they have to keep up with increasingly modern developments and the increasing demand to be more creative in running their business.

People’s Purchase Intention Toward Electric Cars

2024-06-18T13:42:38+00:00

The aim of this research is to determine the influence of the variables trust, environmental knowledge, gender, perceived behavioral control, and subjective norms on the intention to purchase electric vehicles. This study shows that trust has a significant positive influence on purchase intentions, and people who have high trust in electric vehicle brands are more likely to buy electric vehicles. Environmental knowledge also has a positive impact on purchase intentions, because people who have high environmental knowledge are more likely to buy environmentally friendly electric vehicles. Gender does not have a significant effect on purchase intention, but perceived behavioral control and subjective norms have a significant positive effect on purchase intention. The findings of this research indicate that marketing strategies that consider trust, environmental knowledge, and subjective norms can increase electric vehicle purchase intentions. This research will contribute to the development of more effective marketing strategies for electric vehicle brands.

Negative Impact of Artificial Intelligence in the World of Image-based Editing

2024-02-23T01:37:52+00:00

Recently, artificial intelligence technology has been talked about by young people. Artificial intelligence is one of the developments in the digital era like this. This AI is artificial intelligence made by humans. AI is a branch of computer science. Over time, AI technology has played certain tasks and roles in everyday life, especially in the business world. It can be concluded that artificial intelligence, or artificial intelligence, learns from human experience to do human tasks in general. In the development of the world in this digital era, there are many crimes that are rampant. There is one AI technology that is used for crimes, for example, deepfake.

The Role of Parents in Developing Aspects of Children's Language Development Through Digital Technology

2024-02-23T01:36:39+00:00

This study highlights the crucial role of parents in facilitating children’s language development through the integration of digital technology. By analyzing parents’ interactions with technology, this study aims to deeply understand its impact on children’s language development and identify effective strategies to support this development. Involving parents in childcare in the digital era is an important aspect that needs to be understood comprehensively. The research approach involves observing how parents use technology in their daily interactions with their children. In addition, this study will explore concrete strategies that parents can adopt to ensure that technology is used positively to support children’s language skills. It is hoped that the results of this study will provide valuable insights, providing guidance for parents in facing the challenges and opportunities that arise in childcare in an increasingly digitalized era. The conclusions of this study are expected to make a significant contribution to the understanding of the role of technology in children’s language development and provide a basis for responsive parenting practices in this digital era.

Exploring The Potential Of The Marketplace: Benefits And Challenges For Online Sellers

2024-12-12T11:50:30+00:00

The shift in people's shopping styles is also marked by the growth of available e-commerce marketplaces. This is an opportunity for small businesses to be involved in the growing choice of e-commerce marketplaces that can be accessed for free. According to the goukm.id site, the involvement of small businesses in the online market can increase economic growth in Indonesia. Marketplace is a platform where producers and consumers can meet to carry out buying and selling transactions for products or services using shopping applications or websites. In this platform, buyers can explore various products or services offered by various manufacturers from different online stores. The existence of a halal marketplace is closely related to the support provided by the government, especially from the National Sharia Finance Committee, one of which includes the 2020-2023 Indonesian Sharia Economic Masterplan program which seeks to contribute to the growth of a digital economy that follows sharia principles through the development of a halal platform.

Website Based E-Commerce Prototype Design For Packaging Dodol Msmes In Wonosari Village

2024-12-12T12:49:34+00:00

The development of information and communication technology has had a significant impact on various sectors, including the micro, small and medium enterprise (MSME) sector. In this digital era, the existence of an e-commerce platform is very important to increase the competitiveness of MSMEs, especially in rural areas. One of the superior products that has great potential to be marketed online is packaged dodol, a traditional food that is rich in local taste and culture. The aim of this article is to provide the right solution for business people in marketing their products online. In presenting this article, the author uses qualitative research methods, which are aimed at understanding social phenomena from the participant's point of view or perspective. Participants are people who are interviewed, observed, asked to provide data, opinions, thoughts and perceptions. Based on the results of the discussion, making this application makes it easier for customers to place orders. Make the transaction process easier by utilizing payment via bank transfer.

The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors

2024-06-18T13:22:27+00:00

This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study provides a strategy to increase consumer repurchase intentions by developing a positive and meaningful brand image.

Implementation of Anyflip-based online IPS E-module in Elementary Schools

2024-06-18T13:32:14+00:00

The progress of the times is increasingly integrating technology to improve learning in schools. By implementing Anyflip-based E-modules, an application can enable the creation of digital learning materials in an interactive format, especially in social studies learning in elementary schools. With this research, the author uses a qualitative approach with the method of literature study or literature research through sources. This research is prepared based on the principle of in-depth and detailed literature review but made simple so that readers can easily understand the essence of the application of online Anyflip-based social studies E-modules in elementary schools. The application of E-modules has great potential in implementing effective learning in primary schools.

The Influence of Product Knowledge and Brand Awareness on Purchase Intentions on the Lazada E-Commerce Platform

2024-06-18T13:49:48+00:00

This research aims to examine the influence of product knowledge and brand awareness on purchase intentions on the Lazada e-commerce platform. Using a quantitative approach, the sample consisted of 400 Lazada consumers who were randomly selected, and data was collected through an online questionnaire covering demographics, product knowledge, brand awareness, purchase intentions, and social influence. Analysis using Structural Equation Models (SEM) shows that product knowledge and brand awareness have a positive and significant influence on purchase intentions. In addition, this research also found that social influence acts as a mediator in the relationship between product knowledge and brand awareness and purchase intention. The results of this research emphasize the importance of product knowledge and brand awareness in increasing customer purchase intentions on the Lazada e-commerce platform, as well as providing important implications for marketers in increasing customer engagement and loyalty in the ever-growing digital market.

The influence of Hotel Image on Satisfaction Customer at Penginapan Oyo

2024-06-18T13:44:56+00:00

This research aims to investigate the influence of the hotel image on satisfaction customer at penginapan oyo accommodation. This research uses a quantitative approach using a questionnaire distributed to visitors staying at various Oyo accommodations. The research sample consisted of 105 respondents selected randomly. Data analysis was carried out using a simple linear regression technique to test the relationship between hotel image variables and customer satisfaction. The research results show that hotel image has a significant influence on customer satisfaction at Oyo accommodation. Hotel image variables, such as cleanliness, service quality, available facilities, and comfort, positively contribute to customer satisfaction. These findings highlight the importance of hotel management paying attention to and improving their image in an effort to increase customer satisfaction. The practical implication of this research is that Oyo accommodation can strengthen their image through investing in aspects identified as important for customer satisfaction, thereby increasing their customer loyalty and satisfaction. This research provides a better understanding of the factors that influence customer satisfaction in the hospitality industry, particularly at Oyo Inns, and provides guidance for practitioners to improve the quality of their services and customer experience

The Potential of Artificial Intelligence in Increasing Business Process Efficiency

2025-01-21T15:45:28+00:00

Artificial intelligence (AI) is a simulation of human intelligence which is modeled in machines and programmed to think like humans. This article aims to determine the potential of artificial intelligence in increasing the efficiency of business processes. This article seeks to provide a comprehensive understanding of what the potential of artificial intelligence is in increasing the efficiency of business processes. This research method is literature research (library research) using a qualitative approach. Qualitative research is the focus of attention with a variety of methods, which include interpretive and naturalistic approaches to the subject of study. The result of discussing this article is that artificial intelligence has become one of the most transformative technologies in recent years. AI's ability to learn from data, recognize patterns, and make decisions independently has opened up new opportunities for businesses to increase efficiency and productivity. Artificial intelligence offers enormous potential to increase the efficiency of business processes. By leveraging AI technology, businesses can become more competitive, innovative and responsive to market changes. Artificial intelligence has enormous potential to revolutionize the way we do business. By automating tasks, analyzing data more quickly and accurately, and personalizing the customer experience, AI can help businesses become more efficient, productive, and competitive.