Online Marketing Strategy to Increase Rangginang's Competitiveness (Case Study of MSMEs in Batujaran Village, Pragaan, Sumenep)
DOI:
https://doi.org/10.61166/interkoneksi.v3i2.56Keywords:
Marketing Strategy, MSMEs, Online MediaAbstract
The research discusses marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research aims to find out marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research data is primary data obtained from the first source through interview data, and observation. The results of the research conducted by researchers show that (1) the marketing strategy of small and medium-sized micro businesses rangginang in Batujaran Village, Pragaan, Sumenep uses product marketing strategies, price, place of business, and promotion. Of the four strategies, the most influential is the product, because rangginang products have the quality of two kinds of sweet and original flavor variants. The price of rangginang products is also relatively cheap and affordable. Product marketing is quite developed to the regions of Rembang, Pakamban, Bluto, and Lenteng. (2) rangginang marketing with online media has not been used, because the media used to market rangginang products is still manual.
Downloads
References
Chotimah, C., Huda, Q., Sartika, D., Rafki, R., & Nalsal, P. (2024). Economic Empowerment Of Women In ’ Ovop ’ Through Horticulture Cultivation Assistance To Suburban Community Communities Village Subdistrict Sumber. 2(02), 159–171.
Hafsiah Yakin, I. (2023). Penelitian Kualitatif : Metode Penelitian Kualitatif. Jurnal EQUILIBRIUM, 5(January), 1–7. http://belajarpsikologi.com/metode-penelitian-kualitatif/
Hilmi, R. Z., Hurriyati, R., & Lisnawati. (2018). Peranan Industri Meubel Dalam Menyerap Tenaga Kerja Di Kabupaten Gowa Provinsi Sulawesi Selatan. 3(2), 91–102.
Kusnul Ika Sandra, & M. As’ad Djalali. (2023). Manajemen Waktu, Efikasi-Diri Dan Prokrastinasi. Persona, Jurnal Psikologi Indonesia, 2(3), 217–222.
Maria Nila Anggia, & Muhammad Rifki Shihab. (2019). Strategi Media Sosial Untuk Pengembangan Umkm. Jurnal Terapan Teknologi Informasi, 2(2), 159–170. https://doi.org/10.21460/jutei.2018.22.125
Purwidiantoro, M. H., Kristanto, D. F., & Hadi, W. (2016). Pengaruh Penggunaan Media Sosial Terhadap Usaha Kecil Menengah (UKM). AMIK Cipta Darma Surakarta, 1(1), 30–39. http://journal.amikomsolo.ac.id/index.php/ekacida/article/view/19/11
Ravindra Safitra Hidayat, Agus Sriyanto, Y. S., & Hakam Ali Niazi, E. (2024). Manajemen Pemasaran.
Syara Annisa Fita Hutami, & Mutmainah, I. (2021). Strategi Pemasaran UMKM KUB Berkah di Desa Karang Asem pada Era New Normal. Jurnal Ilmu Ekonomi Dan Bisnis Islam, 3(1), 97–105. https://doi.org/10.24239/jiebi.v3i1.35.97-105
Syofya, H., & Rahayu, S. (2018). Peran Sektor Pertanian terhadap Perekonomian Indonesia (Analisis Input-Output). Manajemen Dan Kewirausahaan, 9(3), 91. https://doi.org/10.31317/jmk.9.3.91-103.2018
Whalley, A. (2010). Strategic Marketing - SWOT analysis.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ana Fitrotun Nisa', Abdur Rohman
This work is licensed under a Creative Commons Attribution 4.0 International License.
